Pricing your product or service is one of the most important things you will do in your business. Not only can Dashboard Accounting assist you with outsourced bookkeeping, we also help our clients set or review the pricing of their product or service.
Your prices must be high enough to cover your costs and return a profit, but still appeal to customers.
Businesses have two types of costs: Variable Cost and Fixed Cost. Variable costs are the actual costs of your materials, product or service. They are “variable” because they are linked to volume. The more you make or sell, the higher your costs. Fixed costs are include such things as rent, rates, wages, etc, which remain the same regardless of volume. A common reason why people under price their products is they fail to add up all their fixed costs.
There are several methods of pricing, which can be combined to create the correct price for your product or service:
Four methods are common:
This is the simplest form of pricing. In this pricing strategy, you take the “Cost Price” of the product and you add to it how much profit you would like to make per unit sold. What you get is the “Selling Price”.
It’s very simple logic: Cost Price/unit + Profit/unit = Price/unit or Selling Price/unit
Using this method, you complete a job card for each job, detailing the direct materials and direct labor used. You then add a proportion of your fixed costs.
In this method, whether one or multiple products are made, the cost of the manufactured item is based on total cost of the batch.
Simply add up all costs and divide by the total number of units produced to get a cost per unit.
Then add mark-up.
When you sell services, knowledge, and expertise, you are effectively selling your time. If you’re selling time, you can only deliver so many “billable hours’” per day/week/year.
The first key question to ask is, How many hours can you realistically sell in a year?
Follow this simple four-step process:
- Work out how many billable hours you can realistically sell
- Calculate the charge-out rate for your direct labor costs
- Allow for a proportion of your fixed costs
- These two costs added together will give you the required hourly charge-out rate
Take into account the time taken up in marketing, planning, finance and administration.
Score has a free seminar on pricing: http://www.score.org/Pricing_Products.html which reviews this information.
Dashboard Accounting can help you with your outsourced bookkeeping. We work virtually with clients anywhere, including Cleveland and Akron.